In this review, Anupama Chopra examines Gustaakh Ishq, the romantic drama directed by Vibhu Puri and produced by Manish Malhotra. Set in 1998, the film follows Nawabuddin (Vijay Varma), a printing press owner who schemes to publish the poetry of reclusive poet Aziz Baig (Naseeruddin Shah), only to fall for Aziz's daughter Minni (Fatima Sana Shaikh). Anupama appreciates the old-world charm, the beautiful Urdu dialogue, and the nostalgic recreation of Purani Dilli and Punjab, noting how the film poses thoughtful questions about art, audience, and commerce.
However, Anupama finds that while the film boasts gorgeous aesthetics courtesy of DOP Manush Nandan and stunning costumes, the stilted storytelling and convenient plotting undermine its emotional impact. She praises the three solid performances and highlights the music by Gulzar and Vishal Bhardwaj, particularly the song "Ul-jalool Ishq," but notes that the screenplay flatlines early with unexplained loose ends. The film strains for poignancy but only occasionally hits its high notes, making the journey to its climax a test of patience.
