With social media moving the needle more and more with sales, influencers and micro-influencers have made a massive impact on today's marketing strategies. Software and add-ons like GRIN, Dovetale, and Meltwater all offer marketing tools to leverage the affiliate marketing world.
Influencer Marketing Software and tools help to locate and connect your brand to an influencer's audience and publication in some capacity. Influencer marketing platforms provide marketing departments with data about which content is performing best and which influencers to connect with.
An "influencer" is a content publisher that already has a sizeable following online and through social media. It can take many months, even years, before new content publishers are discovered and avidly followed, irrespective of the content's quality. Owing to this, there are also influencer marketing agencies which marketers can utilize, but these services typically cost more than using influencer marketing platforms alone.
Therefore, it can be very beneficial for marketers to link their brand to an already well-established influencer and increase their products’ visibility. This is a key reason for the rapid rise of "influencer marketing" that has dominated today's content marketing efforts.
