Now let's dive into some of the more specific features relevant to marketers. Twitter home timeline is a news feed displaying a real-time stream of tweets from accounts you're following on Twitter in chronological order.
The Twitter home timeline is a great tool to understand your followers' interests, keep up with competitors, and get the latest insights in market research. DMs, as we've mentioned, are private messages supporting texts, photos, links, emojis, and tweets sent between users in one-to-one private conversations or between groups. By default, again, DMs can only be sent to users who are following you on Twitter, but business accounts can opt to receive DMs from anyone.
This is a great way to take customer service one step further. From a paid marketing perspective, you can also target your top followers with a specific DM campaign and contact users for a copyright on tweets that they created that you might want to showcase in a moment or a campaign. Tweetdeck is a very useful tool and interface to view multiple timelines and hashtag searches in one place. It's also great for scheduling tweets in advance, managing multiple Twitter accounts, and building tweet collections to feed in moments or create User and press reviews. Twitter search is a function that allows users to find tweets related to specific handles, keywords and hashtags, Twitter searches, a graceful discovered trends, customer queries, and competitive insights. You can also leverage Twitter search to understand the sentiments around your brand campaign, event and etc, based on specific hashtags and username. Twitter notifications are a function that alerts users when their handle has been mentioned, re-tweeted or direct message. You can use notifications to alert customers directly, to get instant alerts around events, users, and conversations second-by-second Geotagging is the act of stamping the location details of where a tweet was created, which enables users to search for tweets within a given area. This can be enabled or disabled. Geotags are a great way to give more information on the location of a tweet, offer or event without impacting your character count. It also enables users to find your tweets when looking for content around them, thereby making your brand more relevant to a local community. Moments are curated stories showcasing the very best of what's happening on Twitter. Customize an editable, to show the current topics that are popular or relevant to the user. Moments are a great storytelling tool that you can use to highlight customers by showcasing your tweets in relation to your brand, which can potentially increase brand affinity, awareness and engagement. Connect provides a fast and easy way to connect you to your accounts. You may be interested in or re-connect you with old friends on Twitter through your devices address book, the Connect tab can be used to find new competitors, it connects with influencers and partner brands. Mute words is exactly what it sounds like. A feature that allows users to start receiving messages for a specific word phrase, username, emoji, or hashtag. Mute words is very useful for filtering down notifications to the only the most important mentions that you say and ignoring any general noise around your account, such as mentions from trolls, more on that later. Twitter trends is a particular subject or a conversation topic that is popular around the goal or a specific area and is used to classify tweets on a platform and increase their visibility.
