In this video, I am gonna talk about 5 common digital marketing tools that will help you to grow in the digital marketing field.
1. Social Media Platform - A common part of any integrated marketing strategy, social media platforms like Facebook, Instagram, and Snapchat are great ways for marketers to engage with their audiences and generate buzz around their brand. In addition to the standard features these platforms offer, some features are designed specifically for marketing.
2. Design Tools-Another key part of digital marketing is design and this is especially common when it comes to creating ads and content like social media posts and blog posts. Because digital marketing is such a design-heavy field, doing it effectively wouldn’t be possible without design tools like Canva and Photoshop.
3. Analytics Tool- Marketing analytics tools are software platforms that help marketers understand the health of their marketing campaigns. They may track a variety of key metrics including website traffic, page views, click-through rates, or many others to inform a marketer of which efforts are working, which aren’t, and why. Google Ads and Semrush are a few goods that help you with the analytics part.
4. Content Marketing tools-Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it's time to buy what you sell.
5. Email Marketing Tools - The final set of tools in a digital marketer’s toolbox are email marketing marketing tools. These help marketers create email campaigns that amplify their content and encourage their users to become more engaged with their brand — taking additional steps like signing up for events and buying products. Common email marketing tools include email marketing platforms like MailChimp and Iterable which allow marketers to build email lists and automate their email campaigns.
