The Ultimate Guide to Video Marketing | Video Marketing | how to do | Types of Marketing Videos
Video Marketing Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium.
How to Create a Video Marketing Strategy Choose your target audience and find out where they spend their time. Connect with stakeholders to align on a plan for the video. Set a timeline and budget for your video. Choose the best platform to distribute your video. Develop messaging and choose the right types of video for your personas. Decide which metrics you want to track and how you will measure success.
Choose the best platform to distribute your video. Before you start making your video, think about where you’re going to broadcast it. YouTube SEO is becoming as important as website SEO. source Think about what people on that platform are looking for. You’ll also want to consider:
Average view time Size and sound limitations Communities Budget Promotion
How to Make a Video for Your Business Script your video. Set up your studio. Prepare your talent. Plan your shot list and get used to your equipment. Shoot your video. Edit your video Choose your music. Record your voice over. Upload your video.
Video File Formats There are many file formats for videos, and you want to be sure that your favorite platform supports your format of choice. These are some common formats that most platforms accept:
MP4 MOV WMV AVI FLV Other file formats for videos include:
