Influencer marketing is fast becoming the single most profitable method of increasing brand awareness and sales. "But finding the right influencers, managing those relationships, tracking down all that content, and then measuring the associated sales and ROI is such a challenge that scaling the program seems impossible." Influencer marketing requires a different approach and skillset, and that's why we created GRIN. Eliminating the Middlemen Whether one feels compelled to use "frankenware" or agencies to assist their tracking or influencer recruitment efforts, GRIN's influencer management software cuts out all the waste associated with middlemen.
Influencer marketers can use GRIN to manage all their efforts on a single platform. They can contact influencers directly and equip their influencers with all the content and links the influencer needs to be successful.
There's no need to use several different platforms to keep one's influencer marketing afloat. Further, there's no need to hire outside help to measure prospective influencer engagement metrics or to recruit. It's all in GRIN. Eliminating the Chase In the old days of influencer marketing, marketers had to chase down their influencers for feedback and monitor each post on every social media channel for results.
Veteran influencer marketers know that this might work for a time, but in the end, this approach is unsustainable. GRIN gathers all the necessary influencer tools in one place to help the influencer marketer accomplish so much more with so much less.
Marketers that use GRIN have more time for big picture strategy and message, not to mention more time and resources to scale their influencer marketing efforts seamlessly. Eliminating the Guesswork How do marketers know whether or not their influencer's content is making a difference?
Without the right influencer marketing CRM tool, marketers can still track engagement and increase sales, but it is almost impossible to know which influencer was responsible for what results.
Instead, GRIN's influencer marketing software automatically tells marketers which influencers are getting the most traction, gathering real engagement over vanity metrics, and responsible for product sales.
There's no more guessing. Marketers armed with GRIN know precisely where and how their influencers are faring with their respective audiences.
GRIN: "The only end-to-end solution designed specifically for DTC brands."
Adweek noted that "The number of Americans buying direct-to-consumer will grow nearly 20% in the next 5 years."
With advertising costs rising steadily for direct to consumer vendors, scaling one's influencer marketing program begins to make more sense.
GRIN's influencer marketing software platform truly is "end-to-end," saving DTC brands thousands of dollars in staff-hours and traditional ad spending. Not only that, but GRIN's software streamlines all influencer marketing efforts to drastically increase results.
The video above demonstrates how GRIN's intuitive, "we-understand-influencer-marketing" touch, DTC brands enjoy a whole new world of decreased waste and increased efficiency. Software capabilities include:
Importing current line-up of influencers Recruiting Fulfilling product orders Attributing revenue Pulling in content Integrating with e-mail, social media, and e-commerce stores Generating discount codes and affiliate links Tracking product deliveries And more
Check out the full video, then click the "Get Started" button to join GRIN today!
