FOR PAID COURSES : https://mohsi1n.github.io/THEMARKETER/ WHAT IS AFFILIATE MARKETING : Affiliate marketing is a type of performance-based marketing in which individuals or businesses (affiliates) earn a commission by promoting and driving sales or leads to another company's products or services. It involves three main parties:
Merchant/Advertiser: The merchant or advertiser is the company that sells the products or services and wants to increase its sales. They set up an affiliate program to allow affiliates to promote their offerings.
Affiliate/Publisher: An affiliate, also known as a publisher, is an individual or company that promotes the products or services of the merchant through various marketing channels. Affiliates earn a commission for each sale, lead, or action generated through their promotional efforts.
Customer: The customer is the end consumer who makes a purchase or performs a desired action on the merchant's website after being referred by the affiliate.
Here's a simplified overview of how affiliate marketing works:
The affiliate joins an affiliate program offered by the merchant and receives a unique affiliate ID or tracking link.
The affiliate promotes the merchant's products or services through their marketing channels, such as websites, blogs, social media, email marketing, or advertising.
When a customer clicks on the affiliate's tracking link and makes a purchase or performs the desired action (e.g., signing up for a newsletter or filling out a form), the affiliate's tracking code records this activity.
The merchant's tracking system identifies the affiliate responsible for the referral and tracks the sale or action.
The merchant calculates the commission earned by the affiliate based on the agreed-upon commission structure (e.g., percentage of sale or fixed amount) and attributes the commission to the affiliate.
The affiliate receives their commission either on a predetermined schedule or once a certain threshold is reached. There are several online affiliate marketing platforms available that connect merchants and affiliates. Here are some popular ones:
Amazon Associates: Amazon Associates is one of the largest and most well-known affiliate marketing platforms. It allows affiliates to promote products from the vast range available on Amazon and earn commissions on qualifying purchases.
ShareASale: ShareASale is a popular affiliate marketing network that connects merchants and affiliates. It offers a wide variety of products and services across different niches, making it suitable for affiliates with diverse audiences.
CJ Affiliate (formerly Commission Junction): CJ Affiliate is another prominent affiliate marketing network that provides a platform for affiliates to find and promote products from various merchants. It offers advanced reporting and tracking tools for both affiliates and merchants.
ClickBank: ClickBank is an affiliate marketing platform primarily focused on digital products such as e-books, online courses, software, and more. It offers a user-friendly interface and a wide selection of products in various categories.
Rakuten Advertising (formerly LinkShare): Rakuten Advertising is a global affiliate marketing network that connects merchants and affiliates from around the world. It provides access to a large number of brands and offers various tools and resources to assist affiliates.
Awin: Awin is a well-established affiliate marketing network that operates globally. It has a wide range of merchants and offers comprehensive reporting and tracking capabilities to help affiliates optimize their campaigns.
These platforms provide a user-friendly interface, tracking and reporting tools, and support services to facilitate the affiliate marketing process. They often have their own requirements and guidelines for joining as an affiliate, so it's important to review their terms and conditions before getting started.
