What is mrm software?
MRM software helps users manage the back-end process of marketing. It allows companies to more efficiently 10 Best Marketing Resource Management Software Of 2023
Top Rated Marketing Resource Management Products
TrustRadius Top Rated for 2022
These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.
MediaValet
MediaValet
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9.9
21 ratings
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Aprimo
Aprimo
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8.3
50 ratings
Aprimo DAM
Widen
Widen
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8.2
158 ratings
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Adobe Campaign
Adobe Campaign
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8.2
plan, manage and execute on marketing programs and campaigns. It also helps companies make sure they maintain a consistent brand image across marketing and communication channels.
An MRM system typically includes capabilities for planning, budgeting and tracking marketing activities, as well as tools for managing digital brand assets, workflows and approval processes.