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Twitter has a new owner and his presence is sinking in. Regardless of whether or not you think Elon Musk can save Twitter, the reality is that Twitter as a private company under Elon can’t get any worse than the Twitter that has existed for the past 9 years. Twitter has struggled with declining users, engagement, turnover, innovation, infighting, losses, and vision. Twitter burned through 4 CEOs and 5 billion dollars in 10 years - regressing further away from being a viable business or attractive product.
Twitter is not just a case study of business mismanagement and poor strategy, but also a story of betrayal, ego, and greed. Since its founding, the company has been like Game of Thrones, plagued with politics and schemes. At the center of Twitter’s story, there is a founder, whose desire to be seen as a spiritual, futuristic genius was so important that he would do everything to achieve this recognition - even if it meant backstabbing friends and undermining his own company to do so.
In this episode, we’ll cover the death of Twitter, how the once-promising social media platform deteriorated to the point of an Elon Musk takeover, the schemes that brought each CEO to power, and an evaluation of their tenures, strategies, successes, and failures that have led Twitter to where it is today.
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🎧 Audio Editing & Mixing: Sonalf
0:00 Fly High, Crash Hard 7:49 There Are No Saints 18:29 The Noose Tightens 21:43 The Plot Thickens 35:25 The Knife Sharpens 41:38 The Straw that Broke the Camel's Back 46:43 Best Served Cold 54:43 The Prodigal Son
